hotel booking trends 2026

Let’s be real. The hotel industry is shifting. Hard. In 2026, one‑night stays and spontaneous bookings are driving force of Swiss hospitality. My focus here is Frauenfeld, Thurgau — a small train hub you might call boring. Spoiler: it’s far from it. A “hotel quickie” isn’t about speed. It’s about high value, privacy, and hitting…