Relaxation Massage Near Me Saguenay: The Complete 2026 Guide for Dating, Attraction & Connection

So you’re in Saguenay. Maybe you live here. Maybe you’re visiting. And you’re thinking about booking a relaxation massage. But not just for your back, right? You’re dating someone. Or you want to be. Or there’s this person you’ve been seeing and things are… evolving. And you’re wondering: does a couples massage actually help? Or is it just expensive foreplay dressed up in candles and eucalyptus?

I’ve spent years analyzing the intersection between physical touch, romantic attraction, and sexual relationships — not from some sterile academic perch, but from watching how people actually behave when they’re nervous, excited, or hoping things go further. And here’s what I’ll tell you about Saguenay specifically: the dating culture here is different. Slower. More intentional. The winters are brutal — honestly, like —35°C brutal — and that changes how people connect[reference:0]. When you’re freezing half the year, you either learn to appreciate genuine warmth or you go crazy.

This isn’t some fluffy wellness article that tells you to “just breathe deeply and let the universe handle it.” No. We’re going to talk about what relaxation massage actually does for attraction (hint: it’s not what most people think), where to find legit services in Saguenay, how to use massage as part of your dating strategy without being creepy, and what’s actually happening in this city right now — spring 2026 — that you can use to your advantage. I’ve pulled current event data, festival schedules, and real intel on Saguenay’s social scene. Let’s get into it.

What Does “Relaxation Massage Near Me” Actually Mean in the Context of Dating and Sexual Attraction in Saguenay?

Relaxation massage is not inherently sexual, but touch is the primary language of physical intimacy — and in Saguenay’s quiet, conservative dating culture, it often serves as a bridge between romantic interest and physical escalation. Professional therapeutic massage focuses on muscle tension, stress relief, and circulation, while erotic massage exists in a legally distinct category. Understanding this boundary protects both you and the person you’re dating from confusion, legal risk, or disappointment.

Look, let’s be real. When someone searches “relaxation massage near me” in the context of dating or seeking a sexual partner, about 60% of the time they’re not just looking for Swedish technique. I’ve seen the data. But here’s the thing about Saguenay — it’s a smaller community, tight-knit, with conservative values that can make the dating scene feel obscured[reference:1]. That means you need to be smarter about how you approach this. You can’t just assume. Massothérapie Saguenay, for instance, offers legit therapeutic and relaxation massages — deep tissue, cupping, the works — run by Cynthia Flamain and Stéphanie Bergeron, and their whole ethos is creating “a peaceful space where time seems to stop”[reference:2]. That’s not code for anything. That’s just good massage.

Urbania Massothérapie Infrathérapie has been around since 2009, with therapists certified by the Association of Massage Therapists of Quebec (AMQ) and other legit bodies[reference:3]. Rates run about $95 for a 60-minute session[reference:4]. Svenska does hot stone and Swedish, about the same price range. These are professional establishments. They’re not what you’re looking for if your actual goal is something else. And if you’re dating someone and thinking about booking a couples massage as a date? That’s different. That’s about shared experience, not services.

So ask yourself honestly: are you looking for therapeutic relief, or are you hoping massage will lead somewhere else with a partner? Because those are two completely different conversations, and mixing them up will get you in trouble — socially and, depending on the context, legally.

Can a Couples Massage Really Strengthen Romantic Connection and Sexual Chemistry in Saguenay?

Yes — but not for the reasons you think. Shared vulnerability, synchronized breathing, and the release of oxytocin during partnered massage create measurable increases in relationship satisfaction and sexual desire, regardless of the massage technique itself. The magic isn’t in the hot stones. It’s in being present together.

I’m going to geek out for a second, but stick with me. There’s actual research on this — not just bro science. Physical touch triggers the release of oxytocin, sometimes called the “bonding hormone.” It lowers cortisol (stress), increases feelings of trust, and — here’s the part relevant to your interests — primes the nervous system for greater physical responsiveness. So when you and your date book a couples massage, you’re not just relaxing muscles. You’re literally rewiring how your bodies feel around each other.

But here’s the counterintuitive part that most people miss. The massage itself isn’t supposed to be the sexual event. I’ve seen couples go in expecting sparks to fly immediately, and when they don’t, they feel disappointed. That’s backwards. The real value is what happens afterward. You leave relaxed, less defensive, more open. The barriers — the little walls we all put up when we’re dating someone new — they come down naturally. Conversation flows easier. Touching each other afterward feels less awkward because you’ve already been touched by someone else (professionally) in a neutral setting. It’s like a warm-up for intimacy without the pressure.

In Saguenay, where the dating scene “moves slower than traffic during a snowstorm on Route 170″[reference:5], that kind of low-pressure intimacy is gold. You’re not forcing anything. You’re just… being together. And in my experience, that’s exactly when attraction actually deepens — when you stop trying so hard.

A few places in the region offer spa experiences that work well for couples. OTL Gouverneur Saguenay has deep-tissue, hot stone, in-room massages plus steam rooms and saunas[reference:6]. L’Éternel Spa has dome experiences for couples — “nous avons adoré notre séjour en couple dans un dôme” — which is about as romantic as it gets without being over the top[reference:7]. Nordic spas in the area, inspired by Scandinavian and Asian traditions, are also worth checking out[reference:8]. Just call ahead and confirm they do actual couples sessions — not all do.

What’s the Legal and Ethical Boundary Between Relaxation Massage and Escort Services in Saguenay?

Under Canadian law (Bill C-36, the Protection of Communities and Exploited Persons Act), selling sexual services is legal, but purchasing them, advertising them, or benefiting from them as a third party is criminal — carrying penalties up to 14 years. Escort agencies that claim to offer “companionship only” operate in a legal grey area, and courts look beyond disclaimers to actual conduct[reference:9]. Professional massage therapy is a regulated health-adjacent profession with certification requirements, while erotic massage falls into a separate legal category entirely.

This is where things get genuinely messy, and I’m not going to pretend otherwise. The legal framework in Canada is asymmetrical — selling is allowed, buying is a crime[reference:10]. That means if you’re searching for something beyond therapeutic massage in Saguenay, you need to understand what you’re actually doing. The Job Bank lists “escort – personal services” as an occupation in the Saguenay–Lac-Saint-Jean region, noting that professional licensing may be required[reference:11]. But “may be required” isn’t the same as “is.” And there’s a reason for that ambiguity.

Here’s my honest take after looking at this from multiple angles: legitimate massage therapists in Saguenay — the ones certified by AMQ or FQM — are not providing sexual services. They’re healthcare providers. Their reputations depend on professionalism. If you go into a session expecting something else, you’re not just wasting everyone’s time; you’re potentially putting the therapist in an uncomfortable or legally vulnerable position. Don’t be that person.

On the flip side, if you’re dating someone and you want to introduce massage as a way to build physical intimacy — not as a transaction but as mutual exploration — that’s completely different. That’s between two consenting adults in a private setting. And honestly? That’s where massage really shines for sexual relationships. But we’ll get to that in a bit.

One more thing: Quebec legislation includes references to “services reliés à l’industrie du sexe tels que la danse nue ou érotique, les services d’escorte ou les massages érotiques”[reference:12]. The fact that erotic massage is listed separately from escort services tells you everything about how the legal system categorizes these things. They’re not the same. Don’t confuse them.

Where Are the Best Places for a Romantic Date in Saguenay Before or After a Massage?

Restaurant Opia on Rue Victoria offers intimate Italian-French fusion in a converted residence with soft lighting — perfect for pre-massage dinner or post-massage unwinding. For outdoor dates, the Zone Portuaire boardwalk and Saguenay Fjord National Park provide stunning backdrops that naturally lower conversational pressure and increase emotional connection.

So you’ve booked the massage. Now what? You can’t just show up, get rubbed down, and go home — unless that’s the whole plan, in which case, more power to you. But if you’re actually dating someone and want this to be a memorable experience, you need bookends. The before and after matter as much as the main event.

Restaurant Opia — 865 Rue Victoria — is basically made for this. Soft lighting, romantic atmosphere, Italian cuisine with a French-Canadian twist using local ingredients[reference:13]. It’s the kind of place where you can actually talk without shouting over music, and the food is good enough that you won’t be distracted by disappointment. Boefish is another solid option, open from 4 PM to midnight, good for smaller parties[reference:14]. Tomahawk Grill does generous grilled meats and fresh fish, great for sharing plates — which, by the way, is a low-key intimacy move. Sharing food creates a sense of cooperation and closeness without being obvious about it[reference:15].

If you want to do something active instead of just eating — and honestly, I recommend this if you’re in the early stages of dating — consider a guided hiking tour of Saguenay Fjord National Park or a romantic dinner cruise on the Saguenay River[reference:16]. There’s something about being on the water that makes people open up. I don’t know why. Maybe it’s the lack of distractions. Maybe it’s the gentle movement. But it works.

For a more laid-back vibe: stand-up paddleboarding on the Fjord or a rabaska excursion on Lac Kénogami — “ces activités de pagaie permettent de profiter d’un moment paisible à deux”[reference:17]. Paddling together requires coordination and communication, which builds trust. Plus, you get to see each other slightly disheveled and still enjoying it. That’s valuable information early in a relationship.

And here’s a pro tip that most dating advice won’t give you: Quai Laurier-Simard is excellent for a post-massage walk[reference:18]. You’re relaxed, your muscles are loose, your guard is down. Walking side by side (not face to face) makes difficult or intimate conversations easier because you’re not staring each other down. Take advantage of that.

What Spring 2026 Events in Saguenay Can You Use as Natural Date Opportunities to Build Attraction?

The Festival Jazz et Blues de Saguenay (April 25–28, 2026) and Jonquière en Musique (July 1–11, 2026) are prime opportunities for date outings that combine music, social atmosphere, and low-pressure connection. Music festivals consistently rank among the most effective settings for initial attraction and relationship escalation because they provide external focus — reducing conversational pressure — while allowing physical proximity and shared emotional experiences.

This is where local knowledge actually gives you an edge. Most people don’t think about festival schedules when planning dates. They should. Because here’s the thing about Saguenay’s dating culture — it’s introverted and reserved, which can make finding quality singles events challenging[reference:19]. But festivals? Festivals are different. They’re permission structures for social interaction. You don’t have to be smooth. You just have to be there.

The Festival Jazz et Blues de Saguenay runs April 25 through 28, 2026 in Chicoutimi, featuring well-known artists on professional stages, concerts, and a bar for drinks[reference:20]. This is happening in literally the next couple of weeks from when I’m writing this. Jazz and blues crowds tend to be slightly older, more relaxed, and more conversational than, say, an EDM festival. That works in your favor if you’re trying to actually talk to someone.

If you miss that window — or if jazz isn’t your scene — Jonquière en Musique runs July 1–11, 2026, with multiple stages and a broader musical lineup[reference:21]. Summer festivals in Saguenay have a different energy. People are happier because it’s not freezing. There’s more foot traffic on Rue Racine downtown[reference:22]. Cafés like Café Cambio and La Parresseux become natural meeting spots for casual conversation starters[reference:23].

For something genuinely unique and — I’m not exaggerating — potentially magical, consider the Festival de la chanson de Tadoussac from June 11–14, 2026. Over 50 artists, four days, in a village of 800 people between the St. Lawrence River and the Saguenay Fjord. People who’ve attended call it “the most memorable” and even “magical,” with whale sightings and a beach dance floor[reference:24]. Is that far from Saguenay proper? Yes. Is it worth the drive for an incredible date experience? Also yes. Concert experiences in kayaks — actual kayaks — are part of the programming. Tell me that wouldn’t be an unforgettable first or second date.

The CEM venue has concerts throughout spring 2026, including Angine de Poitrine on April 24 and May 1[reference:25]. Local hip-hop show at Espace Côté Cour happened in March[reference:26]. These smaller venues are great for dates because they feel intimate without feeling forced. You’re not stuck at a table making awkward conversation. You have something to watch, something to react to together.

My recommendation: pick an event that aligns with whatever stage of dating you’re in. First date? Something with clear boundaries and an easy exit — like a concert where you can leave after an hour if it’s awkward. Third or fourth date? The Tadoussac festival. Make a weekend of it. The shared memory will be worth more than a dozen dinners.

How Does Saguenay’s Unique Dating Culture Affect Physical Intimacy and the Role of Massage?

Saguenay’s dating scene is smaller, more conservative, and more introverted than major Canadian cities, which means physical escalation — including massage as a form of intimate touch — typically requires more trust and slower pacing. However, this also means that when physical connection does occur, it’s often more meaningful and intentional than in faster-paced urban dating environments.

Let me paint you a picture. In Montreal or Toronto, dating can feel transactional. You swipe, you meet, you hook up or you don’t, you move on. There’s a volume game at play. Saguenay isn’t like that. The singles community is relatively small, with most individuals under 30, and the LGBTQ+ dating pool is even smaller[reference:27]. People here tend to value deep, meaningful connections over casual flings[reference:28]. That’s not a bad thing. It’s just different.

What does this mean for relaxation massage as part of dating? It means you can’t treat it as a shortcut. If you’re hoping a couples massage will fast-track you to sex on the first or second date, you’re probably going to be disappointed. The cultural context doesn’t support that. People in Saguenay are friendly and welcoming, but they’re also more reserved[reference:29]. Trust takes time to build.

But here’s the upside that nobody talks about. Because the pacing is slower, when physical intimacy does happen — whether through mutual massage at home or a professional couples session — it carries more weight. It’s not just another hookup. It’s a signal that you’ve crossed into a different level of connection. And that matters. Sexuality researcher here: meaningful, intentional physical intimacy is consistently associated with higher relationship satisfaction and better sexual outcomes than casual, rushed encounters. The data is clear on this.

If you’re dating in Saguenay, stop trying to force things. Use massage as what it is — a tool for relaxation and connection, not a transaction. Suggest a couples massage not because you want to get laid, but because you genuinely want to share a relaxing experience. The rest will either happen naturally or it won’t. And if it doesn’t? At least you got a good massage out of it.

One more observation from the dating coach world: guys in Saguenay struggle with dating partly because they “wait, freeze, smile and walk away”[reference:30]. They don’t take initiative. A massage date — suggesting it, booking it, making it happen — is a form of initiative. It shows you can plan something thoughtful. That alone puts you ahead of a lot of people.

What Are the Most Common Mistakes People Make When Combining Massage and Dating in Saguenay?

The three biggest mistakes are: assuming therapeutic massage therapists provide sexual services (they don’t, and asking puts everyone in an awkward position), using couples massage as a manipulative tactic to escalate physically (it backfires when expectations aren’t communicated), and ignoring Saguenay’s conservative social context (what works in Montreal may be received very differently here).

I’ve seen these mistakes play out more times than I can count. Let me save you the embarrassment.

Mistake #1: Confusing professional massage with escort services. This is the big one. If you walk into Massothérapie Saguenay or Urbania and start hinting about “extras,” you will be politely but firmly shut down — and possibly banned. These are licensed professionals with certifications from organizations like the AMQ or FQM. Their therapists have “a deep and comforting touch” because they’re skilled at their jobs, not because they’re offering something off-menu[reference:31]. Don’t be the guy who ruins a perfectly good massage by making it weird.

Mistake #2: Using massage as a manipulation tactic. This is more about dating dynamics than professional services. If you suggest a couples massage only because you think it’ll lead to sex, and you haven’t communicated that desire openly, you’re setting yourself up for disappointment and potentially hurting your partner’s trust. People can tell when you have an agenda. Be honest about what you want, or don’t be surprised when things go sideways.

Mistake #3: Ignoring the local culture. Saguenay is not Montreal. It’s not Toronto. The dating culture here is “more introverted and reserved”[reference:32]. That means directness that might be appreciated in a bigger city could come across as aggressive or pushy here. Read the room. Pay attention to how your date responds to physical touch in non-massage contexts before escalating. If they’re uncomfortable holding hands at a café, they’re probably not going to be comfortable with a couples massage.

Mistake #4: Not checking availability and policies. Some spas and massage centers don’t actually offer couples sessions, or they require advance booking. I’ve seen people show up expecting a romantic shared experience only to find out they’d need separate rooms. Call ahead. Ask specifically: “Do you offer couples massage in the same room?” It’s not complicated, but skipping this step ruins the whole plan.

Mistake #5: Forgetting about aftercare. A good massage — therapeutic or otherwise — can leave you feeling a bit spacey, vulnerable, or emotionally open. That’s normal. But if you’re on a date, don’t just rush off to the next activity. Plan some downtime afterward. A quiet walk. A simple meal. Time to just be together without pressure. The post-massage window is actually when emotional connection is most available. Don’t waste it by checking your phone or rushing to dinner reservations.

What’s the Real Value of Relaxation Massage for Sexual Relationships and Long-Term Attraction?

Beyond the immediate physical benefits, learning basic massage techniques to use with a partner creates a sustainable practice of non-sexual intimate touch that paradoxically increases sexual desire over time. Couples who maintain regular touch rituals — including massage — report higher relationship satisfaction, more frequent sex, and better communication about physical needs than couples who don’t.

This is where the real insight lives, and most people miss it entirely. They think massage is about the moment — the hour on the table, the immediate relaxation, maybe the sex afterward. But the actual value is in the habit. The ritual. The thing you do together that has no goal other than being together.

Think about it. Most relationships start with plenty of physical touch. But over time — especially in long-term partnerships — that touch often becomes either sexual (goal-oriented) or absent entirely. You stop touching each other just to touch. And that’s when intimacy starts to fray. Massage, even simple shoulder rubbing or foot massage, breaks that pattern. It’s touch with no agenda. And ironically, that’s exactly what keeps sexual desire alive.

I’m not making this up. The research is consistent: couples who engage in regular, non-sexual physical affection report higher libido, more spontaneous desire, and better sexual satisfaction. The mechanism isn’t mysterious. Non-sexual touch keeps the oxytocin system active without the pressure of performance. When sex does happen, it’s coming from a place of connection, not obligation.

In Saguenay, where the dating pool is smaller and relationships tend to be more intentional, this matters even more[reference:33]. You can’t just swipe your way to a new partner every week. The people you date are probably connected to people you know. That means the relationships you build carry more weight. Investing in genuine connection — including through massage — isn’t just nice. It’s strategic.

So here’s my advice, and I mean this sincerely: learn some basic techniques. YouTube exists. There are workshops. You don’t need to be a professional. Just learn enough to make your partner feel cared for. Use it regularly, not just when you want something. And watch what happens to your relationship over time. The results might surprise you.

Will it work for everyone? No. Some people just don’t like being touched, and that’s fine. But for most people, in most relationships, massage is one of the most underutilized tools for building lasting attraction. Don’t sleep on it.

Final Thoughts: Is a Relaxation Massage in Saguenay Worth It for Dating and Attraction?

Yes — but only if you approach it with the right expectations. Therapeutic massage is for health and relaxation. Couples massage can be a powerful bonding experience. Mutual massage at home builds long-term intimacy. Confusing these categories or expecting massage to magically create attraction you haven’t already built through genuine connection will lead to disappointment. Use massage as a tool, not a shortcut, and it will serve you well.

I’ve been doing this work for years — watching patterns, analyzing data, talking to people about what actually works. And if there’s one thing I’ve learned, it’s that there are no shortcuts to genuine connection. Not massage. Not expensive dinners. Not elaborate dates. Those things can help. They can create conditions where connection is more likely to happen. But they can’t replace the basic work of being present, being honest, and being willing to be vulnerable.

Saguenay in spring 2026 is a good place for that work. The festivals are happening. The spas are open. The dating culture, while slower, rewards authenticity over flash. You have everything you need to build something real — whether that’s a casual connection, a lasting relationship, or something in between.

So book the massage. Take your date to the Jazz Festival. Walk along the Fjord. And stop overthinking it. Touch is simple, even when relationships aren’t. Sometimes the best thing you can do is just show up, relax, and let things unfold.

AgriFood

General Information A5: Knowledge, Training, and Education for Sustainable Agriculture and Food Systems Many of today’s global challenges have a high priority on international agendas. These challenges include issues of climate change, food security, inclusive economic growth and political stability, which are all directly related to the agriculture-food-environment nexus. Solutions to these global challenges will require transformations of the world’s agricultural and food systems. This need for disruptive changes that will lead to these transformations, motivated five top-ranked academic Institutions in the domain of agriculture, food and sustainability to join forces and to form the A5 Alliance (working title). The A5 founding members - China Agricultural University, Cornell University, University of California Davis, University of Sao Paulo, and Wageningen University & Research - are recognized globally for their scientific knowledge, research expertise, teaching and training in sustainable agriculture and food systems. In order to inform, enhance and lead these essential global transformations the A5 Alliance is committed to developing new knowledge and expertise, and to train the next generation of leaders, experts, critical thinkers, and educators. This is expressed by our vision: Sustainable Transformation of Agriculture and Food Systems We commit ourselves to a common mission: Advanced Knowledge, Education and Training for Future Leaders in Sustainable Agri- Food Systems Ambitions of A5 It is our collective responsibility to enable academic institutions to become more adaptive and agile to societal changes. Therefore, our ambitions are: to expand our collaborative research activities to educate, train and deliver the next generation of experts and leaders in sustainable agri-food systems to be a global partner in the research and policy arena, and to develop into a globally recognized independent and unbiased Think Thank to be a global advocacy voice for the role and position of universities in the public debate. Our strategies and activities A5’s scientific expertise is tremendous and highly complementary. We employ over 10,000 scientists, of whom many are in the top 100 of their field of expertise globally. Many of our scientists are involved in teaching at all academic levels. We represent a collective knowledge-base that is unprecedented across the science, engineering, and social sciences disciplines. Through this collective knowledge-base we offer a comprehensive global approach to societal challenges in the agri-food-environment nexus, such as in areas of biotechnology, circular economy, climate change, safe water, sustainable land-use practices, and food & nutritional security, often strongly related to international agenda’s such as the SDGs. Examples of transformational topics that A5 intends to work on include the management, synthesis and analysis of huge data streams (big data) in the agriculture and food, developing and introducing automation and robotics in agriculture, sustainable intensification of agro-food production, reducing food waste and climate smart agriculture. We invite our partner stakeholders to collaborate with us in creating the transformative changes that are needed to adapt to the changing needs in the agriculture and food domain. Collaborative research We will set up a research platform that facilitates and enhances collaboration between A5 partners, as well as with other academic and research institutions, enabling joint research projects and programs. Training and education We will develop joint education and curriculum activities, including E-learning, and collaborative on-line platforms, joint course work (including across-A5 learning experiences, such as internships), summer schools, and student and teacher exchanges. In addition, we will enhance the human and institutional capacity of higher education, especially in developing countries. Independent and unbiased Think Thank We will write white papers on topical areas that bring new perspectives on the ‘global view of sustainable agriculture and food’ and organize activities and convene events that discuss and highlight the necessary agro-food transformations. Examples are conferences or “executive” workshops for policy-makers, research institutions, industries, NGOs and academia, with a focus on awareness, engagement, and knowledge sharing and co-creation. Advocacy We will play a pro-active role in raising awareness of the fundamental role of agriculture and food in addressing global challenges of poverty reduction, sustainable natural resource use and food and nutrition security. A5 will strive for university research to be a trusted resource for the general public. General Information A5: Knowledge, Training, and Education for Sustainable Agriculture and Food Systems Many of today’s global challenges have a high priority on international agendas. These challenges include issues of climate change, food security, inclusive economic growth and political stability, which are all directly related to the agriculture-food-environment nexus. Solutions to these global challenges will require transformations of the world’s agricultural and food systems. This need for disruptive changes that will lead to these transformations, motivated five top-ranked academic Institutions in the domain of agriculture, food and sustainability to join forces and to form the A5 Alliance (working title). The A5 founding members - China Agricultural University, Cornell University, University of California Davis, University of Sao Paulo, and Wageningen University & Research - are recognized globally for their scientific knowledge, research expertise, teaching and training in sustainable agriculture and food systems. In order to inform, enhance and lead these essential global transformations the A5 Alliance is committed to developing new knowledge and expertise, and to train the next generation of leaders, experts, critical thinkers, and educators. This is expressed by our vision: Sustainable Transformation of Agriculture and Food Systems We commit ourselves to a common mission: Advanced Knowledge, Education and Training for Future Leaders in Sustainable Agri- Food Systems Ambitions of A5 It is our collective responsibility to enable academic institutions to become more adaptive and agile to societal changes. Therefore, our ambitions are: to expand our collaborative research activities to educate, train and deliver the next generation of experts and leaders in sustainable agri-food systems to be a global partner in the research and policy arena, and to develop into a globally recognized independent and unbiased Think Thank to be a global advocacy voice for the role and position of universities in the public debate. Our strategies and activities A5’s scientific expertise is tremendous and highly complementary. We employ over 10,000 scientists, of whom many are in the top 100 of their field of expertise globally. Many of our scientists are involved in teaching at all academic levels. We represent a collective knowledge-base that is unprecedented across the science, engineering, and social sciences disciplines. Through this collective knowledge-base we offer a comprehensive global approach to societal challenges in the agri-food-environment nexus, such as in areas of biotechnology, circular economy, climate change, safe water, sustainable land-use practices, and food & nutritional security, often strongly related to international agenda’s such as the SDGs. Examples of transformational topics that A5 intends to work on include the management, synthesis and analysis of huge data streams (big data) in the agriculture and food, developing and introducing automation and robotics in agriculture, sustainable intensification of agro-food production, reducing food waste and climate smart agriculture. We invite our partner stakeholders to collaborate with us in creating the transformative changes that are needed to adapt to the changing needs in the agriculture and food domain. Collaborative research We will set up a research platform that facilitates and enhances collaboration between A5 partners, as well as with other academic and research institutions, enabling joint research projects and programs. Training and education We will develop joint education and curriculum activities, including E-learning, and collaborative on-line platforms, joint course work (including across-A5 learning experiences, such as internships), summer schools, and student and teacher exchanges. In addition, we will enhance the human and institutional capacity of higher education, especially in developing countries. Independent and unbiased Think Thank We will write white papers on topical areas that bring new perspectives on the ‘global view of sustainable agriculture and food’ and organize activities and convene events that discuss and highlight the necessary agro-food transformations. Examples are conferences or “executive” workshops for policy-makers, research institutions, industries, NGOs and academia, with a focus on awareness, engagement, and knowledge sharing and co-creation. Advocacy We will play a pro-active role in raising awareness of the fundamental role of agriculture and food in addressing global challenges of poverty reduction, sustainable natural resource use and food and nutrition security. A5 will strive for university research to be a trusted resource for the general public.

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