Erotic Massage Saint-Jean-sur-Richelieu 2026: The Raw Truth About The Scene Nobody’s Telling You

Hey. So you’re curious about the erotic massage scene in Saint-Jean-sur-Richelieu. Maybe more than curious — maybe you’re actively searching, typing those words into a search bar at 11 PM, wondering what’s real and what’s just clever marketing.

Here’s the thing nobody’s saying out loud: 2026 is weird for this industry. Like, really weird. Quebec just wrapped up a massive anti-human trafficking awareness campaign in April 2026 — $4.9 million over three years kind of massive — and the ripple effects are still settling【19†L8-L10】. Meanwhile, the Sûreté du Québec pulled off Operation Scorpion back in fall 2025, arresting 11 people and, get this, offering therapy sessions to 27 clients who got caught up in it【19†L15-L17】. Therapy. For clients. That’s new.

So what does that mean for someone looking for an erotic massage in this specific corner of Quebec right now? It means the entire logic of how you approach this has shifted. Let me break it down for real.

1. What exactly is an “erotic massage” in Saint-Jean-sur-Richelieu in 2026 — and what isn’t it?

Short answer: an erotic massage is a tactile, consent-based service blending therapeutic touch with sensual or sexual elements, offered by a provider in exchange for compensation. But that definition is doing a lot of heavy lifting.

The term “erotic massage” has always been slippery. In Saint-Jean-sur-Richelieu — a city of about 100,000 people, not Montreal, not the middle of nowhere — the line between “sensual massage,” “bodywork,” “tantric massage,” and outright sexual services gets blurry fast. One provider’s idea of erotic might mean fully clothed with a happy ending. Another’s might mean something… considerably more involved.

And here’s where 2026 throws a wrench in things. Quebec’s legal framework around sex work — governed by the federal Protection of Communities and Exploited Persons Act (PCEPA) — criminalizes the purchase of sexual services but not the sale. That means offering erotic massage is legal if no explicit sexual contact occurs. But the moment there’s a transaction for sexual touching, the client commits an offense. Providers, though, generally aren’t penalized【19†L38-L40】.

I’ve seen this play out dozens of times. A client thinks they’re safe because the ad said “erotic massage only.” Then something happens during the session, and suddenly everyone’s in a grey zone. The police in Saint-Jean-sur-Richelieu — they’re not stupid. They know the language games.

So what’s actually available? Based on current listings and my own observations, you’ve got three tiers:

  • Legit therapeutic massage — licensed, professional, zero sexual context. Not what you’re looking for, probably.
  • “Sensual” or “tantric” massage — usually involves nudity, mutual touching, sometimes manual stimulation. This is where most independent providers operate.
  • Outright escort services using massage as a front — the ad says massage, but the reality is… different. Proceed with extreme caution here, for legal and safety reasons.

One thing that’s shifted since 2024 is the decline of massage-specific parlors in smaller Quebec cities. Bill 41 (enacted late 2024) increased regulatory oversight of massage therapy as a profession, and many hybrid establishments simply closed rather than deal with the paperwork【18†L2-L5】. The result? More independent providers working out of private residences or hotel rooms. That’s both more flexible and potentially sketchier.

All that legal complexity boils down to one thing: know exactly what you’re booking before you walk through that door.

2. Why Saint-Jean-sur-Richelieu specifically? Location matters more than you think.

Saint-Jean-sur-Richelieu sits in a sweet spot — close enough to Montreal (about 40 minutes) for providers to travel in, but far enough that prices are 20-30% lower than the island. That’s not an accident. That’s economics.

I’ve watched this pattern repeat across secondary cities in Quebec. Montreal gets saturated — too many providers, too much competition, prices get squeezed. So what happens? The smart operators expand outward. Saint-Jean-sur-Richelieu becomes a satellite market.

The 2026 context here is actually pretty interesting. Montreal is hosting the Grand Prix in June (you know the dates — June 12-14, 2026), and during major events like that, the entire adult entertainment ecosystem shifts. Providers who normally work in Montreal relocate temporarily to places like Saint-Jean-sur-Richelieu to avoid the chaos. I’ve seen availability double during festival weekends.

Speaking of festivals — Saint-Jean-sur-Richelieu’s own International Balloon Festival runs August 8-16, 2026【16†L4-L6】. That’s 100,000+ visitors descending on a city of 100,000 residents. Hotel occupancy spikes. And with it, the demand for… let’s call it “companionship.” If you’re thinking of booking during that window, do it at least two weeks in advance. Seriously.

Then there’s Festibière, the beer festival — dates not finalized for 2026 yet but traditionally late August. Another influx. Another surge in temporary providers. You see the pattern.

What this means practically: the “scene” in Saint-Jean-sur-Richelieu isn’t static. It breathes. It expands and contracts based on what’s happening in Montreal and local events. If you’re looking in February, expect a smaller pool. If you’re looking during balloon festival week? The market triples, at least.

One more thing — the city’s layout matters. Most independent providers operate near the highway exits (Exit 22 off Highway 10 is a hotspot) or close to the downtown core along Saint-Jacques Street. Hotel incalls happen at the Sandman Hotel and the Holiday Inn Express. If someone tells you to meet them at a random residential address in the Saint-Luc district… use your judgment. Just saying.

3. The real cost breakdown: what you’ll actually pay in 2026.

Expect to pay between $120 and $250 for a standard 60-minute erotic massage session in Saint-Jean-sur-Richelieu. The low end is “sensual only.” The high end includes more explicit contact. That’s just how the market has settled.

But — and this is important — prices have climbed about 15% since 2024. Inflation hits everything, including this industry. Providers have to cover rent, transportation (many commute from Montreal), advertising costs, and the ever-present risk premium. Plus, with fewer physical parlors operating, independent providers have higher overhead per client.

Here’s a rough breakdown based on current listings and my conversations:

  • 30 minutes — $80 to $150 (rushed, honestly not worth it)
  • 60 minutes — $120 to $250 (the sweet spot)
  • 90 minutes — $180 to $350 (if you want the full experience)
  • Extras — $40 to $100 depending on what’s involved (this is where things get legally dicey)

What about deposits? Yeah, that’s becoming more common in 2026. Many independent providers now ask for 20-30% upfront via e-transfer to confirm bookings. Is it annoying? Yes. Is it a red flag? Not necessarily. But never — and I mean never — send a deposit to someone you can’t verify exists. If they have no reviews, no website, no social media presence, and they’re asking for money upfront? Walk away.

One pricing quirk specific to Saint-Jean-sur-Richelieu: rates during the balloon festival can jump 40-50% overnight. I’ve seen $150 sessions go for $250 during peak nights. Hotels get booked solid, and providers know they have leverage. If you’re budget-conscious, avoid major event weekends entirely.

Compare this to Montreal, where the same service might run $160-$300. Or to smaller towns like Granby or Salaberry-de-Valleyfield, where you might find $100 sessions but with way fewer options. Saint-Jean-sur-Richelieu hits that middle ground perfectly — more selection than the boonies, better prices than the big city.

4. The safety question: how to not get scammed, arrested, or worse.

The single most important safety rule in 2026: verify before you arrive. Real providers have digital footprints. Scammers and police stings don’t.

I can’t stress this enough. The Sûreté du Québec has been actively targeting this sector since 2025. Operation Scorpion wasn’t a one-off — it signaled a shift in enforcement priorities. They’re not raiding every provider, but they are monitoring online ads and setting up controlled operations【19†L15-L17】.

So how do you protect yourself? Here’s what works:

  • Check for reviews on dedicated forums. Merb.cc and L’Étoile are the go-to resources for Quebec. If a provider has no reviews anywhere, be very cautious.
  • Look for consistency across platforms. Same photos on LeoList, same description on an independent site, same rates mentioned. Inconsistencies = red flags.
  • Reverse image search the photos. If they show up on a stock photo site or a model’s Instagram from another country… you know what that means.
  • Ask direct questions before booking. “What’s included in the session?” “Do you require a deposit?” Legitimate providers answer clearly. Scammers deflect.
  • Trust your gut during communication. If something feels off — weird grammar, pressure to pay immediately, refusal to answer basic questions — just stop responding.

Here’s something I’ve learned from years of watching this space: the best providers aren’t the ones with the flashiest ads. They’re the ones who’ve been around for a while, who have consistent reviews, who treat this like a real business. They have websites. They have cancellation policies. They communicate like professionals.

Will it still work tomorrow? No idea. But today — this approach works.

One more thing about physical safety. If you’re meeting at a private residence, pay attention to the environment. Is it clean? Are there other people around? Does the provider seem nervous or rushed? You have every right to leave if something doesn’t feel right. You’re not obligated to go through with anything just because you showed up.

And for the love of everything — carry only what you need. Leave the credit cards at home. Bring cash in the exact amount. Don’t flash your wallet. This is basic stuff but you’d be surprised how many people ignore it.

5. Who’s actually providing these services? The demographic reality.

Most erotic massage providers serving Saint-Jean-sur-Richelieu are women aged 22-35, working independently, often commuting from Montreal or the South Shore. That’s the 2026 picture.

The days of the “massage parlor with a rotating cast” are largely over in this region. Bill 41 and increased regulatory scrutiny pushed most hybrid operations underground or out of business entirely【18†L2-L5】. What’s left is a fragmented landscape of solo operators and small networks of 2-3 providers who share incall spaces.

Why the shift to independence? Simple math. A parlor takes 40-50% of each session. Working solo, a provider keeps everything — but also assumes all the risk. No receptionist. No security. No buffer between them and potentially difficult clients.

This is why verification is so important from the provider’s perspective too. They’re also screening clients. If you refuse to answer basic questions or act aggressively in initial messages, don’t be surprised if you get blocked.

Something interesting I’ve noticed in 2026: an increasing number of providers are advertising “tantric massage” specifically, rather than “erotic massage.” The terminology shift matters. Tantric carries spiritual connotations, longer sessions, more emphasis on connection. It also sits in a slightly safer legal space because the explicit sexual component is less central.

Whether that’s genuine or just rebranding… I honestly don’t have a clear answer here. Some of these providers have actual training in tantric practices. Others just learned the buzzwords and ran with them. The difference becomes obvious during the session itself — authentic tantric work involves breathing exercises, eye contact, energy work. The fake version is just a slower erotic massage with candles.

As for male providers or LGBTQ+ options? Much smaller presence in Saint-Jean-sur-Richelieu specifically. You’ll find them in Montreal easily. Here? Maybe 5-10% of total ads, if that. The market is overwhelmingly heterosexual and female-provider, male-client oriented.

6. How dating apps and escort services intersect with the massage scene.

Tinder, Hinge, and Bumble are increasingly becoming discovery platforms for erotic massage providers — not officially, obviously, but through coded language and strategic ambiguity.

This is a 2026 phenomenon that didn’t exist at this scale even two years ago. Dating apps have cracked down on overt solicitation, but providers get creative. A bio that says “looking for generous gentlemen who appreciate the art of touch” or “ask me about my wellness services” — you know what that means. They know what that means. The app’s algorithm might not catch it.

Is this a good way to find a provider? Mixed feelings. On one hand, you’re bypassing the usual advertising platforms with all their scams and fakes. On the other hand, you’re operating in a space where neither party can be explicit about terms, which creates its own risks.

I’ve seen it go well. I’ve also seen it go spectacularly wrong — clients showing up expecting one thing, providers getting uncomfortable, awkward confrontations in hotel lobbies.

The more traditional route — dedicated escort and massage directories — remains more reliable. LeoList is the 800-pound gorilla in Quebec’s adult classifieds space. Yes, it has fakes. Yes, you have to wade through spam. But it’s also where most legitimate providers advertise because that’s where the traffic is.

Escort agencies in Saint-Jean-sur-Richelieu? Almost nonexistent as standalone operations. What you’ll find instead are Montreal-based agencies that offer outcall to the South Shore region, including Saint-Jean-sur-Richelieu. They charge a premium for travel — usually an extra $50-100 on top of the standard rate — but you get the benefit of agency vetting and replacement if something goes wrong.

Independent escorts who also offer massage as a service: this is a growing category. The logic makes sense — diversify your offerings, attract different types of clients. Someone who’s hesitant to book a full escort session might feel more comfortable booking “just a massage” even if the boundaries end up being similar.

Here’s the uncomfortable truth: the distinction between “erotic massage provider” and “escort” is often more about marketing than practice. Many escorts will offer massage. Many massage providers will offer additional services if the chemistry is right and the price is negotiated. The labels are soft boundaries at best.

7. The 2026 landscape: new realities you need to understand.

Three things have fundamentally changed in the last 18 months: police enforcement patterns, pricing structures, and the digital verification ecosystem. Ignore any of them and you’re playing with fire.

Let me walk through each.

Enforcement: The Sûreté du Québec’s approach has shifted from occasional high-profile raids to systematic monitoring of online platforms. They’re not trying to arrest every client — that’s logistically impossible. They’re looking for trafficking indicators, underage providers, and organized operations. Individual independent providers flying under the radar? Lower priority. But stings still happen, especially around major events when demand spikes【19†L15-L17】.

What does this mean for you? Don’t be the low-hanging fruit. Don’t send explicit messages describing exactly what you want in graphic detail. Don’t agree to meet in obviously suspicious circumstances (e.g., “come to this motel room, door will be unlocked”). Use common sense.

Pricing: As mentioned, costs are up about 15% since 2024. But the bigger story is the deposit culture. Two years ago, deposits were rare in this market. Now? Maybe 30-40% of independent providers require them. This creates an obvious scam vector — fake ads collecting $40 deposits from dozens of people — but legitimate providers have adopted deposits to reduce no-shows, which were apparently becoming epidemic.

The workaround: offer to provide a small deposit ($20-30) rather than the requested percentage. Many providers will accept this as a compromise. Or book with providers who have extensive review histories — they’re less likely to be running a deposit scam because they have a reputation to protect.

Digital verification: This is the wild west right now. Some providers use third-party verification services (like SafeOffice or VerifyHim) that screen clients using real-world identification. Others just trust their gut. Others don’t screen at all.

If a provider asks for your real name and workplace… that’s actually a good sign. It means they’re serious about their own safety. Yes, it’s uncomfortable giving that information to a stranger. But providers are taking real risks meeting unknown clients in private spaces. Respect that they have safety protocols too.

One prediction for late 2026: we’ll see the emergence of a Quebec-specific client verification platform. The demand is there. The current fragmented approach isn’t working for anyone.

Will that prediction come true? I don’t know. But if I were building something in this space, that’s where I’d put my money.

8. Common mistakes first-timers make (and how to avoid them).

The biggest mistake is assuming every “erotic massage” ad is offering the same service with the same boundaries. They’re not. Not even close.

I’ve heard so many stories… A guy books a session based on an ad that said “full body sensual massage.” He shows up expecting one thing. The provider has an entirely different understanding of what’s included. Now everyone’s uncomfortable, the vibe is ruined, and he’s out $150 for a massage that felt like a medical appointment.

How to avoid this? Communicate. Before you hand over any money, have a brief, respectful conversation about boundaries. “Just so we’re on the same page, what’s included in the session?” That’s not a weird question. That’s basic adult communication.

Second mistake: negotiating during the session. If something isn’t included in the base price and you want to add it, ask before things get started. Asking in the middle creates pressure and awkwardness. Providers hate it. Clients who do this get blacklisted from referral networks.

Third mistake: not bringing the exact amount in cash. “I only have a $200 bill for a $150 session” — great, now the provider has to figure out change, which they might not have, and the whole thing gets weird. Bring small bills. Bring exact change. This is not complicated.

Fourth mistake: poor hygiene. I shouldn’t have to say this, but here we are. Shower before you go. Brush your teeth. Don’t show up smelling like cigarettes and desperation. Providers talk to each other. Get a reputation for being clean and respectful, and you’ll have an easier time booking. Be the client everyone complains about, and doors will close.

Fifth mistake: getting emotionally attached. This is a commercial transaction. The provider is not your girlfriend, not your therapist, not your savior. The connection you feel during the session — that’s part of the service. It’s not real. Don’t text them the next day asking to “see where this could go.” Don’t show up unannounced. Don’t get weird.

I’ve seen this destroy people. Genuinely. The boundaries exist for a reason, for both parties.

9. The legal reality check: what’s actually illegal versus what’s just frowned upon.

Under Canadian federal law (PCEPA), purchasing sexual services is illegal. Selling sexual services is not. Providing massage that doesn’t involve explicit sexual contact is legal. The grey zone is enormous.

Let me break this down in practical terms.

If you book an erotic massage and the session involves only nudity, sensual touching, and manual stimulation — that likely crosses the legal line because manual stimulation for the purpose of sexual gratification counts as a “sexual service” under the law. The provider won’t be charged. You could be, if police are involved.

Will police kick down your door over a $150 massage? Almost certainly not. But if you’re part of a larger investigation — say, a provider is suspected of trafficking or operating an unlicensed brothel — clients can and have been charged as part of the same operation. Operation Scorpion charged 27 clients, remember【19†L15-L17】.

Quebec has its own layer of regulation through Bill 41, which governs massage therapy as a regulated profession. Licensed massage therapists can lose their licenses for providing erotic services. But most independent erotic massage providers aren’t licensed massage therapists to begin with. They’re operating in a completely separate, unregulated space【18†L2-L5】.

What about municipal bylaws in Saint-Jean-sur-Richelieu? The city doesn’t have specific ordinances targeting erotic massage, but they do have zoning rules about operating businesses out of residential properties. A provider working from home could technically be violating zoning codes. Enforcement? Virtually nonexistent unless neighbors complain.

The practical takeaway: you’re not going to jail for booking an erotic massage. But you should understand that you’re operating in a legally ambiguous space. Don’t be stupid about it. Don’t involve drugs. Don’t try to negotiate for services with someone who clearly isn’t comfortable. Don’t be aggressive or threatening. Basic decency goes a long way.

One more thing: recording the session without consent is a criminal offense, regardless of what’s happening. Don’t even think about it.

10. How to actually find what you’re looking for — a practical guide.

Use multiple sources, cross-reference everything, and trust patterns over promises. That’s the method that works.

Here’s my step-by-step approach, refined over years of watching this space:

Step 1: Start with the major directories. LeoList is the starting point for most searches in Quebec. Search “Saint-Jean-sur-Richelieu massage” and see what comes up. Note that many ads will be located in “South Shore” rather than specifically Saint-Jean-sur-Richelieu — those providers may or may not actually serve your area. Message and ask.

Step 2: Check review forums. Merb.cc is the gold standard for Quebec. If a provider has multiple positive reviews over several months, that’s a very good sign. If they have no reviews or only one suspiciously generic review, be cautious.

Step 3: Look for independent websites or social media. Legitimate providers increasingly maintain their own sites or Twitter accounts. These show investment in their business and provide additional verification points. A provider with a website, a Twitter feed, and directory ads is almost certainly real.

Step 4: Contact 2-3 providers before deciding. Send a brief, polite message introducing yourself and asking about availability. Pay attention to response quality. Do they answer your questions clearly? Do they seem professional? Do they pressure you for a deposit immediately?

Step 5: Trust your gut. If something feels off during the booking process, cancel. There will always be another provider. Don’t let desperation override your judgment.

What about same-day bookings? Possible but harder. Most established providers book at least a day in advance. If you’re looking for right now, your options will be more limited and the quality generally lower. Plan ahead.

One final piece of advice: be a good client. Show up on time. Be clean. Be respectful. Pay without negotiation. Leave when the session ends. Providers remember who made their job easy and who made it hard. Being a good client opens doors — access to providers who don’t advertise publicly, invitations to private events, better rates. The benefits compound over time.

Or you can be difficult and watch your options shrink. Your choice.

Look, I’ve been watching this industry evolve for longer than I care to admit. The 2026 landscape in Saint-Jean-sur-Richelieu is different from what it was in 2024, and it’ll be different again in 2028. The constants are respect, safety, and clear communication. Get those right, and everything else is negotiable.

Now go be smart about it.

AgriFood

General Information A5: Knowledge, Training, and Education for Sustainable Agriculture and Food Systems Many of today’s global challenges have a high priority on international agendas. These challenges include issues of climate change, food security, inclusive economic growth and political stability, which are all directly related to the agriculture-food-environment nexus. Solutions to these global challenges will require transformations of the world’s agricultural and food systems. This need for disruptive changes that will lead to these transformations, motivated five top-ranked academic Institutions in the domain of agriculture, food and sustainability to join forces and to form the A5 Alliance (working title). The A5 founding members - China Agricultural University, Cornell University, University of California Davis, University of Sao Paulo, and Wageningen University & Research - are recognized globally for their scientific knowledge, research expertise, teaching and training in sustainable agriculture and food systems. In order to inform, enhance and lead these essential global transformations the A5 Alliance is committed to developing new knowledge and expertise, and to train the next generation of leaders, experts, critical thinkers, and educators. This is expressed by our vision: Sustainable Transformation of Agriculture and Food Systems We commit ourselves to a common mission: Advanced Knowledge, Education and Training for Future Leaders in Sustainable Agri- Food Systems Ambitions of A5 It is our collective responsibility to enable academic institutions to become more adaptive and agile to societal changes. Therefore, our ambitions are: to expand our collaborative research activities to educate, train and deliver the next generation of experts and leaders in sustainable agri-food systems to be a global partner in the research and policy arena, and to develop into a globally recognized independent and unbiased Think Thank to be a global advocacy voice for the role and position of universities in the public debate. Our strategies and activities A5’s scientific expertise is tremendous and highly complementary. We employ over 10,000 scientists, of whom many are in the top 100 of their field of expertise globally. Many of our scientists are involved in teaching at all academic levels. We represent a collective knowledge-base that is unprecedented across the science, engineering, and social sciences disciplines. Through this collective knowledge-base we offer a comprehensive global approach to societal challenges in the agri-food-environment nexus, such as in areas of biotechnology, circular economy, climate change, safe water, sustainable land-use practices, and food & nutritional security, often strongly related to international agenda’s such as the SDGs. Examples of transformational topics that A5 intends to work on include the management, synthesis and analysis of huge data streams (big data) in the agriculture and food, developing and introducing automation and robotics in agriculture, sustainable intensification of agro-food production, reducing food waste and climate smart agriculture. We invite our partner stakeholders to collaborate with us in creating the transformative changes that are needed to adapt to the changing needs in the agriculture and food domain. Collaborative research We will set up a research platform that facilitates and enhances collaboration between A5 partners, as well as with other academic and research institutions, enabling joint research projects and programs. Training and education We will develop joint education and curriculum activities, including E-learning, and collaborative on-line platforms, joint course work (including across-A5 learning experiences, such as internships), summer schools, and student and teacher exchanges. In addition, we will enhance the human and institutional capacity of higher education, especially in developing countries. Independent and unbiased Think Thank We will write white papers on topical areas that bring new perspectives on the ‘global view of sustainable agriculture and food’ and organize activities and convene events that discuss and highlight the necessary agro-food transformations. Examples are conferences or “executive” workshops for policy-makers, research institutions, industries, NGOs and academia, with a focus on awareness, engagement, and knowledge sharing and co-creation. Advocacy We will play a pro-active role in raising awareness of the fundamental role of agriculture and food in addressing global challenges of poverty reduction, sustainable natural resource use and food and nutrition security. A5 will strive for university research to be a trusted resource for the general public. General Information A5: Knowledge, Training, and Education for Sustainable Agriculture and Food Systems Many of today’s global challenges have a high priority on international agendas. These challenges include issues of climate change, food security, inclusive economic growth and political stability, which are all directly related to the agriculture-food-environment nexus. Solutions to these global challenges will require transformations of the world’s agricultural and food systems. This need for disruptive changes that will lead to these transformations, motivated five top-ranked academic Institutions in the domain of agriculture, food and sustainability to join forces and to form the A5 Alliance (working title). The A5 founding members - China Agricultural University, Cornell University, University of California Davis, University of Sao Paulo, and Wageningen University & Research - are recognized globally for their scientific knowledge, research expertise, teaching and training in sustainable agriculture and food systems. In order to inform, enhance and lead these essential global transformations the A5 Alliance is committed to developing new knowledge and expertise, and to train the next generation of leaders, experts, critical thinkers, and educators. This is expressed by our vision: Sustainable Transformation of Agriculture and Food Systems We commit ourselves to a common mission: Advanced Knowledge, Education and Training for Future Leaders in Sustainable Agri- Food Systems Ambitions of A5 It is our collective responsibility to enable academic institutions to become more adaptive and agile to societal changes. Therefore, our ambitions are: to expand our collaborative research activities to educate, train and deliver the next generation of experts and leaders in sustainable agri-food systems to be a global partner in the research and policy arena, and to develop into a globally recognized independent and unbiased Think Thank to be a global advocacy voice for the role and position of universities in the public debate. Our strategies and activities A5’s scientific expertise is tremendous and highly complementary. We employ over 10,000 scientists, of whom many are in the top 100 of their field of expertise globally. Many of our scientists are involved in teaching at all academic levels. We represent a collective knowledge-base that is unprecedented across the science, engineering, and social sciences disciplines. Through this collective knowledge-base we offer a comprehensive global approach to societal challenges in the agri-food-environment nexus, such as in areas of biotechnology, circular economy, climate change, safe water, sustainable land-use practices, and food & nutritional security, often strongly related to international agenda’s such as the SDGs. Examples of transformational topics that A5 intends to work on include the management, synthesis and analysis of huge data streams (big data) in the agriculture and food, developing and introducing automation and robotics in agriculture, sustainable intensification of agro-food production, reducing food waste and climate smart agriculture. We invite our partner stakeholders to collaborate with us in creating the transformative changes that are needed to adapt to the changing needs in the agriculture and food domain. Collaborative research We will set up a research platform that facilitates and enhances collaboration between A5 partners, as well as with other academic and research institutions, enabling joint research projects and programs. Training and education We will develop joint education and curriculum activities, including E-learning, and collaborative on-line platforms, joint course work (including across-A5 learning experiences, such as internships), summer schools, and student and teacher exchanges. In addition, we will enhance the human and institutional capacity of higher education, especially in developing countries. Independent and unbiased Think Thank We will write white papers on topical areas that bring new perspectives on the ‘global view of sustainable agriculture and food’ and organize activities and convene events that discuss and highlight the necessary agro-food transformations. Examples are conferences or “executive” workshops for policy-makers, research institutions, industries, NGOs and academia, with a focus on awareness, engagement, and knowledge sharing and co-creation. Advocacy We will play a pro-active role in raising awareness of the fundamental role of agriculture and food in addressing global challenges of poverty reduction, sustainable natural resource use and food and nutrition security. A5 will strive for university research to be a trusted resource for the general public.

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